Adobe CQ-5 And Web Content Management

Web content management capabilities of Adobe CQ-5 provide an open, standards-based platform for delivering engaging, multi channel customer experiences that drive online business success. They give marketers and IT online marketing the agility to attract new audiences, deliver targeted content, and optimize multi channel outreach for increased

click-through, conversions, and revenue.

Web content management

Adobe CQ-5 web content management provides a browser-based user interface for both business and IT to-create interactive, media-enriched, multi-channel customer experiences to build an engaging digital presence, drive more effective campaigns and grow online customer communities. 

Rapidly optimize content for target audiences

 

Adobe CQ web content management empowers marketers to create, analyze, and optimize site content,campaigns, and targeted user experiences. In an easy-to-learn, fun-to-use authoring environment withsupport for in-place editing, drag-and-drop page composition from a rich library of web components, and intuitive controls for search engine optimization (SEO), it also assists in marketing optimization with integration to real-time A/B and multivariate tests, scheduled content delivery, and analytics. Additional capabilities include advanced tools for rolling out new campaigns and promotional websites quickly, managing multilingual content and global brand messaging across local markets, and real-time optimization of customer segmentation and content targeting rules for continuous site improvement.

Streamline content marketing

The user experience promotes rapid publishing, optimization, and rollout of new initiatives.

• In-place content authoring with easy-to-use keyboard shortcuts including the undo and redo capability
• Drag-and-drop page assembly, including online forms, A/B
• tests, and multivariate tests
• Visual search and drag-and-drop content reuse
• Visual re sizing, rotating, and cropping of images
• In-line control over page properties, security, translations,
• SEO, and launch and expiration times
• JSR-286 and Open Social compliant for drag-and-drop